Curious about cultures, human behaviours and how it all unlocks for brands, Judy has more than a decade of experience in advertising agencies and start-ups spanning APAC and Global roles. She led strategy and business development in an award-winning team at Ogilvy and created multi-market social campaigns with 100M+ global reach at Uber. With a strong focus on data and executional excellence, she is highly motivated to bring core functional teams together in collaboration to achieve big impactful ideas. She is the Head of Brand for Sustenir now, one of Asia ’s premier high-nutrition, indoor vertical farming leaders focusing on growing 100% clean superfoods to improve consumer health in super cities. At Sustenir, that means embodying the brand’s mission to improve health spans and #LiveLarger in life by eating a bag of Sustenir greens every day and get a million people in South-East Asia to do the same.
